Product Growth & Optimization expert

Driving product growth through data-driven strategies.

Expertise

I have been building digital products since 2011 working with top-tier companies and brands such as Nike, Diageo, Nestle, International Olympic Committee.

Most recently at Meta, I was helping to bring to life the vision of the future of work.

  • I specialize in optimizing product performance and usability to maximize customer and business value.

    I analyze user data, market dynamics, and other pertinent data streams to pinpoint avenues for product improvements and inform new feature development.

    By understanding the value users perceive in a product, I define cost-efficient ways to improve key product and business metrics.

  • I have experience establishing efficient user signal collection and bug triage processes to enhance product quality.

    By deriving actionable insights from usage data and customer feedback, I define roadmaps to improve product performance, reliability, and overall user experience.

  • My additional expertise lies in optimizing development workflows and efficiency.

    I developed new efficiency metrics, helped engineers facilitate a healthier backlog through effective tech debt management, and set up SLA program to keep engineers accountable for timely product fixes ensuring seamless user experience.

Featured Work

2022-2023

Meta for Work

All-in-One Business Communication Platform

Product Development, Product Operations

2019-2022

The Diana Award

Educational Platform and Support Centre for Young People

Product Development, Growth Optimization

2015-2018

Bundles AI

Personal Shopping Assistant Powered With AI
(before it became mainstream)

Product Discovery, MVP development, GTM

For full work experience 2011-2023 download my resume below: