Product Growth & Optimization expert
Driving product growth through data-driven strategies.
Expertise
I have been building digital products since 2011 working with top-tier companies and brands such as Nike, Diageo, Nestle, International Olympic Committee.
Most recently at Meta, I was helping to bring to life the vision of the future of work.
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I specialize in optimizing product performance and usability to maximize customer and business value.
I analyze user data, market dynamics, and other pertinent data streams to pinpoint avenues for product improvements and inform new feature development.
By understanding the value users perceive in a product, I define cost-efficient ways to improve key product and business metrics.
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I have experience establishing efficient user signal collection and bug triage processes to enhance product quality.
By deriving actionable insights from usage data and customer feedback, I define roadmaps to improve product performance, reliability, and overall user experience.
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My additional expertise lies in optimizing development workflows and efficiency.
I developed new efficiency metrics, helped engineers facilitate a healthier backlog through effective tech debt management, and set up SLA program to keep engineers accountable for timely product fixes ensuring seamless user experience.
Featured Work
2022-2023
2019-2022
The Diana Award
Educational Platform and Support Centre for Young People
Product Development, Growth Optimization
2015-2018
Bundles AI
Personal Shopping Assistant Powered With AI
(before it became mainstream)
Product Discovery, MVP development, GTM
For full work experience 2011-2023 download my resume below: