About
Bundles AI is a fashion marketplace with a chatbot UI and applied ML for personalized recommendations.
My Role
I was researching shopping habits when I found out that product search - especially when it comes to clothes - was a major problem area for a vast number of interviewees.
I launched Bundles AI to help people save time shopping while making it more efficient by providing personalized recommendations based on their unique style and taste.
AI assistant
Product Discovery
Led foundational research through surveys and interviews translating customer needs into user stories and jobs-to-be-done to inform product requirements.
MVP
Developed mock-ups and prototypes to validate solution, led continuous rapid POCs to identify and deploy new working features.
Business Model
Tested multiple business models based on results of user and market research, identified competitive advantage, and UVP.
Go-To-Market
Created awareness building demand and establishing early adopters through partnerships with major fashion brands and viral content on social media.