Tell me what you're building
— or where you're stuck — and I'll tell you how I can help.
The product work behind Intentional Labs — the experience you'd be drawing on.
Defining the product roadmap for a company-wide experimentation platform that directly shapes monetisation and conversion decisions. Building an AI layer that automates the experiment lifecycle — from hypothesis generation to success evaluation to insight publishing.
Shaped how 10M+ users' problems were understood and resolved — redesigning signal routing and building a classification system that surfaced the highest-impact improvements.
Conversational shopping assistant with NLU that parsed natural language into product attributes — years before LLMs made conversational commerce mainstream.
How a product feels matters as much as the problem it solves
14 years building digital products, now running a boutique product studio specialising in software that feels human. I care about craft, systems thinking, and building things that make people feel understood.
At Intentional Labs, we provide consulting services for founders. Reach out.