CVs are boring. Ask me about my experience,
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Defining the product roadmap for a company-wide experimentation platform that directly shapes monetisation and conversion decisions. Building an AI layer that automates the experiment lifecycle — from hypothesis generation to success evaluation to insight publishing.
Shaped how 10M+ users' problems were understood and resolved — redesigning signal routing and building a classification system that surfaced the highest-impact improvements.
Conversational shopping assistant with NLU that parsed natural language into product attributes — years before LLMs made conversational commerce mainstream.